In a bold move, The Ritz Carlton is now The Rizz Carlton, aiming to attract Gen Z with a rizzy new name.
CEO Charles Rizzberg says, “We’re making timeless luxury more rizzy.” Guests will find “Rizz Kits” with TikTok ring lights, viral playlists, and all the rizzy vibes.
Continue reading “The Ritz Carlton Rebrands as The Rizz Carlton to Bet on Gen Z”



